Websites and Google Ads for handyman businesses
A handyman's problem is not a lack of demand, it is that nobody searches for 'handyman services' as often as they search for the specific thing that is broken. We turn your job list into pages that match those searches, and price the whole thing so a one-person operation can afford it.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $750
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting, updates, and care. Starts 30 days after checkout.
- $300
- Google Ads setup for your first campaign. $200 per additional campaign.
- $100/mo
- Management per active campaign. Pause a campaign and the fee stops.
What actually goes wrong
Why marketing usually fails handyman businesses
- 01
You do 40 things and rank for none of them
Drywall repair, TV mounting, door installation, deck repair, and fixture swaps are all separate searches. A single page listing them as bullets ranks for nothing specific.
- 02
Customers cannot tell what you will and will not do
Vague scope kills conversions and wastes your time on calls you decline. Clear included/not-included language filters the wrong jobs out before the phone rings.
- 03
Price uncertainty stops the call
People assume a handyman is either $60 or $600 and do not want to find out awkwardly. A minimum-charge or hourly-range statement raises calls, not lowers them.
- 04
Small jobs cannot fund big marketing
A $2,000-a-month retainer is impossible when the average ticket is $250. That math is the reason most handyman businesses have no real website at all.
- 05
No proof beyond a phone gallery
Before-and-after photos, insurance, and a simple review section do more for a handyman site than any design flourish.
Site structure
The pages handyman businesses actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for handyman businesses.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Drywall repair and patching
- Furniture and fixture assembly
- TV mounting
- Door and lock installation
- Deck and fence repair
- Painting and touch-ups
- Home maintenance packages
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Handyman in Oviedo
- Handyman in Winter Springs
- Handyman in Chuluota
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What handyman businesses’ customers actually ask
- “How much does a handyman charge per hour?”
- “Who can repair drywall near me?”
- “Do handymen mount TVs?”
- “Is a handyman cheaper than a contractor?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Google Ads
Which campaign to fund first as handyman businesses
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Highest-ticket single service (primary)
Pick the job you most want more of — often drywall, deck repair, or door install — and run that alone. General 'handyman near me' is broad and burns budget.
- 02
Home repair / general handyman
Only worth adding once the specific campaign is funded and profitable, with tight negatives.
- 03
Seasonal or property-manager work
Turnover cleaning, punch lists, and rental repairs are repeat business. A dedicated campaign here can beat consumer terms on cost per job.
Clicks we block from day one
- handyman jobs, hiring, wanted
- free, cheap, DIY tutorials
- handyman app / gig platform
- tools and materials for sale
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. At a few hundred dollars a job, your marketing has to cost a few hundred dollars, not a few thousand. $750 once and $50 a month is designed for exactly this size of business.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$750 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions handyman businesses ask us
- Does a handyman business really need a website?
- Yes, because referral and directory leads dry up and searches for specific repairs never do. A five-page site with your real jobs, service area, and photos is enough to start, and that is $750 with us.
- What pages should a handyman website have?
- Home, about, a services overview, a service-area page, and contact to start. Then a page per job type you want more of. The free Page Planner will list them from your own description.
- Should I put my prices on the site?
- Put a range or a minimum. Hiding it entirely makes people assume the worst and call someone who published a number.
- Is Google Ads worth it for a handyman?
- Only with a narrow focus. Broad handyman terms attract tiny jobs and price shoppers. One campaign on your best-margin service, with strong negatives, is the honest recommendation — and the Ad Planner will tell you if your budget supports even that.
- Can I add pages later?
- Yes, $50 per page whenever you want them. Start at five and grow as the work comes in.
- What if it does not bring in work?
- Within 30 days we refund 100% of what you paid us. After that, cancel hosting with 30 days' notice. No contract, no cancellation runaround.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Ready to be the handyman result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.