How much should a roofing company spend on a website?

Ours is $750 one time for up to 5 pages, $50 per page after that, and $50 a month for hosting, updates, and care. For most roofing companies that is one job's profit for the whole first year, not a monthly retainer that competes with payroll.

Do roofers need a separate page for each city?

If you want to show up in towns outside the one your office sits in, yes. Google ranks a page, not a company. Our Maximum coverage tier builds a page for each city you serve with your full service list on it, which is what makes 'roofing in [nearby town]' searches findable.

Is Google Ads worth it for roofing?

It can be, but only if one campaign is funded properly. Roofing clicks are among the most expensive in local search, so a $600 monthly budget split across replacement, repair, and gutters gets beaten in every auction. Run the free Ad Planner and it will tell you how many campaigns your budget actually supports.

How do you handle storm season traffic?

Seasonal campaigns get turned up and paused as weather hits your area, and the storm-damage page carries the claim questions homeowners actually ask. You are not paying twelve months of management for a campaign that only matters four of them.

Will AI assistants recommend my roofing company?

They can, if the answers are on your site in a form they can read. We add local business, service, and FAQ schema, write plain answers to the cost and claim questions people ask, and server-render the pages so assistants read real content instead of an empty shell.

How fast can a roofing site be live?

Two to three weeks from the onboarding call in most cases. If you are heading into storm season, start with the Foundation build and add city pages after launch rather than waiting on a perfect site.

For roofing companies

Websites and Google Ads for roofing companies

Roofing is won on trust and timing. When a homeowner finds a leak or a hailstorm rolls through, they search once, call two or three companies, and book the one that looks legitimate. We build the site that looks legitimate, in every town you serve, for a price that does not eat a job's profit.

30-day money-back guarantee
Up-front pricing, self-checkout
No sales calls, no retainers

$750: One-time build, up to 5 pages. $50 per page after that.
$50/mo: Hosting, updates, and care. Starts 30 days after checkout.
$300: Google Ads setup for your first campaign. $200 per additional campaign.
$100/mo: Management per active campaign. Pause a campaign and the fee stops.

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What actually goes wrong

Why marketing usually fails roofing companies

01
Storm chasers show up with a bigger ad budget than you
After every hailstorm, out-of-state crews flood local search with door-knocking teams and paid ads. You have the license, the warranty, and the reputation, and they still get the call because they appear first. Location pages and a properly tracked ads account are how you take that back.
02
A leak at 9pm goes to whoever ranks first
Emergency repair searches happen at night and on weekends. If your site does not load fast on a phone, show a tap-to-call number above the fold, and state that you handle emergency repairs, that call goes to the next result.
03
One page called 'Services' for eight different jobs
Roof replacement, roof repair, storm and hail damage, gutters, siding, inspections, and commercial flat roofs are separate searches with separate intent and wildly different values. Bundling them onto one page means you rank for none of them well.
04
Insurance-claim buyers are researching, not buying yet
Half of your hail traffic wants to know whether their claim will be approved. If nothing on your site answers that, they leave, learn from someone else, and hire that someone else.
05
An agency retainer that costs more than a full roof
Paying $2,500 a month for reporting calls means every year you hand over the profit of several complete jobs before you sell anything. That is the number this whole company exists to fix.

Site structure

The pages roofing companies actually need

Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.

Foundation

5 pages, live fast

Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for roofing companies.

Growth

A page per service

Foundation plus a real page for each thing you sell, so each one can rank on its own:

Roof replacement
Roof repair
Storm and hail damage
Roof inspections
Gutter installation and repair
Siding
Commercial and flat roofing

Maximum coverage

A page per city, too

Growth plus a page for each town you serve, carrying your full service list for that town:

Roofing in Oviedo
Roofing in Winter Springs
Roofing in Sanford

Blogs then target each service in each city and link back, so the whole structure reinforces itself.

Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.

AI-ready / AEO

Getting quoted when someone asks an AI assistant

Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.

What roofing companies’ customers actually ask

“How much does a new roof cost in my city?”
“Who is the best roofer near me for hail damage?”
“Will my insurance cover a roof replacement?”
“How long does a roof replacement take?”

What we build so you are the answer

Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
Local business, service, and service-area schema so machines know what you do and where.
FAQ structured data on every service and city page, matching the questions above.
Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
Internal links from city pages to service pages to blogs, so authority lands where the money is.
Unique titles, meta descriptions, and one H1 per page — written, not templated.

Google Ads

Which campaign to fund first as roofing companies

$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.

01
Roof replacement (primary)
Highest ticket, highest intent, and the campaign that should be fully funded before anything else runs. Clicks are expensive in roofing, so one properly funded campaign beats three starved ones every time.
02
Emergency roof repair
Smaller tickets but faster decisions and cheaper clicks. Good second campaign once replacement is funded, and it fills the gap between storms.
03
Storm and hail damage
Seasonal. Turn it up when weather hits your service area and pause it when it does not, instead of paying for it twelve months a year.

Clicks we block from day one

roofing jobs / hiring / salary
roofing supplies, shingles for sale
DIY roof repair, how to patch a roof
roofing courses and certification

We count calls, not clicks

Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. A single roof replacement is worth thousands, so the entire year of website and hosting cost is usually covered by one job. That is the honest math behind why paying an agency retainer that never gets audited makes no sense.

Free ad planner: see what your budget really supports →

Overhead

What this costs against a typical agency retainer

$750 + $50/mo

Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.

$2,000–$4,000/mo

The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.

Run your own numbers in the savings calculator →

FAQ

Questions roofing companies ask us

How much should a roofing company spend on a website?: Ours is $750 one time for up to 5 pages, $50 per page after that, and $50 a month for hosting, updates, and care. For most roofing companies that is one job's profit for the whole first year, not a monthly retainer that competes with payroll.
Do roofers need a separate page for each city?: If you want to show up in towns outside the one your office sits in, yes. Google ranks a page, not a company. Our Maximum coverage tier builds a page for each city you serve with your full service list on it, which is what makes 'roofing in [nearby town]' searches findable.
Is Google Ads worth it for roofing?: It can be, but only if one campaign is funded properly. Roofing clicks are among the most expensive in local search, so a $600 monthly budget split across replacement, repair, and gutters gets beaten in every auction. Run the free Ad Planner and it will tell you how many campaigns your budget actually supports.
How do you handle storm season traffic?: Seasonal campaigns get turned up and paused as weather hits your area, and the storm-damage page carries the claim questions homeowners actually ask. You are not paying twelve months of management for a campaign that only matters four of them.
Will AI assistants recommend my roofing company?: They can, if the answers are on your site in a form they can read. We add local business, service, and FAQ schema, write plain answers to the cost and claim questions people ask, and server-render the pages so assistants read real content instead of an empty shell.
How fast can a roofing site be live?: Two to three weeks from the onboarding call in most cases. If you are heading into storm season, start with the Foundation build and add city pages after launch rather than waiting on a perfect site.

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Start with a free tool before you spend a dollar

Free website audit

Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.

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Free page plan

We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.

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More industries

Related trades we build for

See all industries we serve →

Ready to be the roofing result people call?

Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.

30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.

Start your build Rather talk it through? Get a free brief