How much does a plumbing website cost?

$750 one time for up to 5 pages, $50 per page after that, and $50 a month for hosting, updates, and care. There is a 30-day money-back guarantee on our fees, so you are not gambling.

How do I outrank the lead-selling directories?

By owning specific pages they cannot match: your actual services, in your actual towns, with real answers and real proof. Directories are wide and shallow. A properly structured local site beats them on the specific searches that matter.

Should a plumber run Google Ads or focus on SEO?

Both, in order. Ads buy the emergency calls today; SEO and AEO make the water-heater and repipe searches free over time. If your budget only supports one, start with one fully funded ads campaign while the pages mature.

How many pages does a plumbing site need?

Five is the honest floor. Most plumbers who want to rank end up between 10 and 25 once services and towns each have a page. Run the free Page Planner and it will tell you exactly which ones, based on your current site.

Do you track phone calls from ads?

Yes. Calls and form fills are tracked as conversions, so reporting shows booked work rather than impressions and clicks.

Can I cancel if it is not working?

Any time, with 30 days' notice, and within the first 30 days we refund 100% of what you paid us. Ad spend goes to Google directly, so that part is not ours to refund.

For plumbing companies

Websites and Google Ads for plumbers

Plumbing has the shortest decision window in local service. A burst pipe is a five-minute decision and a water heater is a two-day one, and your site has to win both. We build fast, phone-first plumbing sites with a page for every service and every town, and we run ads that count calls instead of clicks.

30-day money-back guarantee
Up-front pricing, self-checkout
No sales calls, no retainers

$750: One-time build, up to 5 pages. $50 per page after that.
$50/mo: Hosting, updates, and care. Starts 30 days after checkout.
$300: Google Ads setup for your first campaign. $200 per additional campaign.
$100/mo: Management per active campaign. Pause a campaign and the fee stops.

Start your build Run a free audit

What actually goes wrong

Why marketing usually fails plumbing companies

01
The emergency search is a five-minute decision
Water on the floor means the homeowner calls the first two numbers they can tap. Page speed, a visible phone number, and clear after-hours language matter more than anything else on the site.
02
Directories outrank you in your own town
Lead-selling directories rank above real plumbers and then sell your call to three competitors. Beating them takes real pages about real services in real towns, which most plumbing sites do not have.
03
Water heater and repipe buyers research before calling
These are planned purchases. Cost ranges, tank versus tankless, and how long it takes belong on a page you own, or the customer learns it from a manufacturer's site and a competitor's ad.
04
Ads pay for parts shoppers and DIY videos
'How to unclog a drain' and 'water heater element replacement' are cheap clicks that never call. Negative keywords are the difference between a working budget and a wasted one.
05
Retainer pricing that ignores seasonality
You pay the same in a slow month as in a freeze week. Our model is a flat, small monthly with campaigns you can pause, not a retainer that bills regardless.

Site structure

The pages plumbing companies actually need

Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.

Foundation

5 pages, live fast

Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for plumbing companies.

Growth

A page per service

Foundation plus a real page for each thing you sell, so each one can rank on its own:

Emergency plumbing
Drain cleaning
Water heater repair and installation
Leak detection and repair
Repiping
Sewer line service
Fixture and bathroom plumbing

Maximum coverage

A page per city, too

Growth plus a page for each town you serve, carrying your full service list for that town:

Plumber in Oviedo
Plumber in Winter Park
Plumber in Altamonte Springs

Blogs then target each service in each city and link back, so the whole structure reinforces itself.

Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.

AI-ready / AEO

Getting quoted when someone asks an AI assistant

Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.

What plumbing companies’ customers actually ask

“How much does it cost to replace a water heater?”
“Who is the best emergency plumber near me?”
“Why is my water pressure low?”
“How much does a plumber charge per hour?”

What we build so you are the answer

Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
Local business, service, and service-area schema so machines know what you do and where.
FAQ structured data on every service and city page, matching the questions above.
Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
Internal links from city pages to service pages to blogs, so authority lands where the money is.
Unique titles, meta descriptions, and one H1 per page — written, not templated.

Google Ads

Which campaign to fund first as plumbing companies

$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.

01
Emergency plumbing (primary)
Highest intent in the trade and the campaign to fund first. Call tracking here tells you exactly what a click is worth.
02
Water heater replacement
Predictable ticket, strong margins, and searchers who compare. Give it a landing page with real cost ranges.
03
Drain and sewer
Steady volume year-round and a good balance to the spiky emergency campaign.

Clicks we block from day one

plumber jobs, salary, apprenticeship
plumbing parts and supplies
DIY / how to unclog, YouTube
plumbing school and licensing

We count calls, not clicks

Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. A handful of water heater installs pays for a year of site and hosting. Every dollar you are not sending to a retainer is a dollar toward a second van or a tech's raise.

Free ad planner: see what your budget really supports →

Overhead

What this costs against a typical agency retainer

$750 + $50/mo

Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.

$2,000–$4,000/mo

The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.

Run your own numbers in the savings calculator →

FAQ

Questions plumbing companies ask us

How much does a plumbing website cost?: $750 one time for up to 5 pages, $50 per page after that, and $50 a month for hosting, updates, and care. There is a 30-day money-back guarantee on our fees, so you are not gambling.
How do I outrank the lead-selling directories?: By owning specific pages they cannot match: your actual services, in your actual towns, with real answers and real proof. Directories are wide and shallow. A properly structured local site beats them on the specific searches that matter.
Should a plumber run Google Ads or focus on SEO?: Both, in order. Ads buy the emergency calls today; SEO and AEO make the water-heater and repipe searches free over time. If your budget only supports one, start with one fully funded ads campaign while the pages mature.
How many pages does a plumbing site need?: Five is the honest floor. Most plumbers who want to rank end up between 10 and 25 once services and towns each have a page. Run the free Page Planner and it will tell you exactly which ones, based on your current site.
Do you track phone calls from ads?: Yes. Calls and form fills are tracked as conversions, so reporting shows booked work rather than impressions and clicks.
Can I cancel if it is not working?: Any time, with 30 days' notice, and within the first 30 days we refund 100% of what you paid us. Ad spend goes to Google directly, so that part is not ours to refund.

Free, no email required

Start with a free tool before you spend a dollar

Free website audit

Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.

Run the free audit →

Free page plan

We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.

Build my page plan →

More industries

Related trades we build for

See all industries we serve →

Ready to be the plumbers result people call?

Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.

30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.

Start your build Rather talk it through? Get a free brief