Websites and Google Ads for electricians
Electrical work splits into emergencies people call about immediately and upgrades they research for weeks. Most electrician websites only handle the first kind. We build one that captures panel upgrades, EV charger installs, and generators too, with the licensing and safety proof that makes a homeowner comfortable letting you in the house.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $750
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting, updates, and care. Starts 30 days after checkout.
- $300
- Google Ads setup for your first campaign. $200 per additional campaign.
- $100/mo
- Management per active campaign. Pause a campaign and the fee stops.
What actually goes wrong
Why marketing usually fails electricians
- 01
Emergency calls go to the fastest-loading phone site
A tripping breaker or a dead outlet is a same-hour decision. A slow site, a contact form instead of a tap-to-call button, or no mention of after-hours service means the call goes elsewhere.
- 02
High-ticket upgrades never get their own page
Panel upgrades, EV charger installation, whole-home generators, and rewiring are researched searches worth thousands. If they live as bullet points on a services page, you compete with companies who wrote a whole page about each.
- 03
Homeowners cannot tell licensed from unlicensed
License numbers, insurance, permits pulled, and warranty terms belong on the page, not buried in a PDF. This is the single cheapest trust improvement most electrician sites are missing.
- 04
Ads spend on renters and job seekers
Without negative keywords, electrician campaigns pay for 'electrician apprenticeship', 'electrician salary', and 'how to wire an outlet' clicks all month.
- 05
Commercial and residential mixed into one confusing site
A property manager and a homeowner want different proof. Splitting them into separate paths raises conversion on both.
Site structure
The pages electricians actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for electricians.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Electrical repair and troubleshooting
- Panel upgrades
- EV charger installation
- Whole-home generators
- Rewiring and new circuits
- Lighting and ceiling fans
- Commercial electrical service
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Electrician in Oviedo
- Electrician in Casselberry
- Electrician in Longwood
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What electricians’ customers actually ask
- “How much does it cost to upgrade an electrical panel?”
- “Can I install an EV charger in my garage?”
- “Why does my breaker keep tripping?”
- “Do I need a permit for electrical work?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Google Ads
Which campaign to fund first as electricians
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Emergency electrician (primary)
Immediate intent, phone-first, and the campaign that pays for itself fastest. Fund it fully before adding anything else.
- 02
Panel upgrades and rewiring
Bigger tickets and longer research cycles. Worth its own campaign and its own landing page once emergency is funded.
- 03
EV charger installation
Growing fast, still cheaper per click than general electrician terms in most markets. A good third campaign in metros with high EV adoption.
Clicks we block from day one
- electrician jobs, apprenticeship, salary
- electrical supplies and parts
- DIY wiring tutorials
- electrician school, license test
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. A panel upgrade or generator install can cover an entire year of website cost by itself. The point of our pricing is that your marketing bill should never be a fixed monthly worry on top of trucks, tools, and insurance.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$750 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions electricians ask us
- How much does a website cost for an electrical contractor?
- $750 one time for up to 5 pages, $50 per additional page, and $50 a month for hosting, updates, and care. No design retainer and no annual contract — cancel with 30 days' notice.
- What pages does an electrician website need?
- At minimum: home, about, a services overview, a service-area page, and contact. Once you want to rank for the money work, each of panel upgrades, EV chargers, generators, and emergency repair earns its own page.
- Is Google Ads worth it for electricians?
- Yes for emergency and high-ticket upgrade work, provided you fund one campaign properly and use negative keywords. Our Ad Planner reads your site and tells you how many campaigns your budget realistically supports.
- How do I show up for the towns around my shop?
- With a page per town that lists your full service set for that town, linked from a service-area page. That structure is exactly what our Maximum coverage tier builds.
- Will ChatGPT or Google AI recommend my company?
- Only if your site answers the questions in a machine-readable way. We add service, local business, and FAQ schema and write direct answers to cost and permit questions, which is what assistants quote.
- Do you handle commercial electrical marketing too?
- Yes, as a separate path on the same site. If your work is mostly large commercial contracts rather than local service, book the scope call instead of self-checkout.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Ready to be the electricians result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.