Websites and Google Ads for med spas
Med spa buyers research heavily, compare providers, and care about credentials. We build sites with a page per treatment, real pricing structure, provider credentials, and the safety answers people look for before they book a consultation.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $300
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting fees only. Starts 30 days after checkout. Changes are ticketed and billed separately.
What actually goes wrong
Why marketing usually fails med spas
- 01
Treatment menu instead of treatment pages
Botox, filler, laser hair removal, microneedling, and body contouring are all separate searches with different intent. A menu page ranks for none of them.
- 02
Credentials and oversight not obvious
Who injects, who supervises, and what training they have is the trust decision. Burying it costs consultations.
- 03
Pricing hidden entirely
Per-unit and per-session ranges set expectations. Hiding them sends shoppers to the clinic that published a number.
- 04
Chains and franchises outspend you
You win on specificity and locality: your providers, your town pages, your before-and-after work, your answers.
- 05
Marketing retainers eating a new practice's runway
New med spas often sign large retainers before they have consistent bookings. Our up-front, low-monthly model is the opposite of that.
Site structure
The pages med spas actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $300, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for med spas.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Botox and neurotoxins
- Dermal fillers
- Laser hair removal
- Microneedling and RF
- Chemical peels and facials
- Body contouring
- Medical weight management
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Med spa in Oviedo
- Botox in Winter Park
- Laser hair removal in Lake Mary
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What med spas’ customers actually ask
- “How much does Botox cost per unit near me?”
- “How many laser hair removal sessions do I need?”
- “Is microneedling worth it?”
- “Who performs injections at a med spa?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Generative AI Optimization
Getting recommended when someone asks AI for a med spa
Fewer buyers type a search and scroll. They ask ChatGPT, Gemini, or Google's AI answer to just tell them who to call — and it names a handful of med spas. Being in that list is now worth more than any position on the page below it.
What that sounds like out loud
- “I need to find a local med spa in Oviedo — who should I call?”
- “Who is the best-reviewed med spa near me that can come out today?”
- “Botox and neurotoxins near Oviedo — who does it and what does it usually cost?”
- “Which med spas near Oviedo are licensed and actually answer the phone?”
The assistant answers with a short list of businesses. If you are not on it, it is rarely because you do worse work — it is because the AI could not read clearly enough what you do, where you do it, and who you do it for. If you are not communicating effectively to AI, AI will not find you, and it will not show you to the customer who is actively looking right now.
Why you are missing from the answer
- The question is never answered in plain words anywhere on your site, so there is nothing for the assistant to quote.
- Your services and the towns you cover are implied instead of stated, so the assistant cannot confirm you do the job there.
- Your details differ between your site, your Google profile, and directories — conflicting facts get skipped, not guessed.
- No proof an assistant can point to: no reviews summarized, no licensing, no response times, no named service areas.
What we do about it
- Pull the real questions buyers ask about your work and your towns, then rank them by how often they lead to a call.
- Answer each one directly on the page that should own it — service page, city page, or a blog written from your own search data.
- Keep every fact consistent everywhere, so an assistant can safely repeat your services, areas, hours, and credentials.
- Add depth service by service and city by city, because coverage of questions is what decides who gets named.
- Track which AI assistants start citing you, and keep expanding the question coverage that works.
This is also why Google Ads is returning less than it used to for a lot of local businesses: the AI answer now renders above the sponsored positions, so the first recommendation a customer hears is not a paid one. Every AXF site already ships with SEO and AEO built in. GEO is the deeper layer on top — how many real buyer questions your site answers, service by service and city by city. That takes an analysis of your own search data, not a checkbox, so it starts with a strategy call.
Google Ads
Which campaign to fund first as med spas
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Signature treatment (primary)
Pick the treatment with the best margin and repeat rate — usually injectables — and fund one campaign with a matched landing page.
- 02
Laser hair removal packages
Package pricing makes lifetime value high, which supports the click cost.
- 03
New patient consult offer
Tight radius, tracked to booked consults, not form views.
Clicks we block from day one
- aesthetician jobs, injector training courses
- DIY at-home devices
- Botox at-home kits, cheap Botox
- medical school / certification searches
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. Injectable and laser patients return on a schedule, so one retained patient often exceeds a year of website cost with us.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$300 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions med spas ask us
- How much does a med spa website cost?
- $300 to start for up to 5 pages, $50 per page after, and $50 a month for hosting. Most med spas want a page per treatment, so plan for extra pages.
- Should I publish treatment pricing?
- Publish per-unit or per-session ranges and package structures. Buyers compare, and clinics that publish get the consult.
- Is Google Ads worth it for a med spa?
- Yes for signature treatments, if tracking is set up so you count booked consults. Aesthetic clicks are expensive, so one funded campaign beats three thin ones. The free Ad Planner sizes it for you.
- How do I compete with franchise med spas?
- Specific treatment pages, your providers' real credentials, local pages, and honest answers to safety and results questions. Franchise sites are templated and shallow by design.
- Do you handle medical advertising rules?
- We write claims conservatively, avoid guaranteed-results language, and keep credentials and disclaimers visible. You approve all clinical copy before launch.
- Will AI assistants recommend us?
- They cite pages that answer cost, session count, and safety questions plainly. That is exactly what we structure with FAQ and service schema.
- How do med spas get recommended by ChatGPT and Google's AI answers?
- By answering the exact questions buyers ask, in plain words, on the pages that should own them — and by keeping the services, service areas, and credentials consistent everywhere an assistant can read them. AI assistants recommend businesses they can quote with confidence. Every AXF build includes SEO and AEO. Generative AI Optimization goes further: we analyze your own search data, map the questions your buyers actually ask, and expand your site's coverage of those questions service by service and city by city. It starts with a strategy call, not a checkout, because the right plan depends on what your site already answers.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Ready to be the med spas result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $300 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.