How much should a dental practice pay for a website?

Ours is $750 one time for up to 5 pages, $50 per page after, and $50 a month for hosting and care. Dental agencies commonly charge that much per month for less.

What pages does a dental website need?

Home, about the practice and doctors, services, insurance and financing, and contact at minimum. Then a page per high-value treatment and per town you draw from.

Is Google Ads worth it for dentists?

Emergency and new-patient campaigns usually are; implant campaigns need a serious budget. Fund one campaign well and track booked appointments. The free Ad Planner will tell you what your budget supports.

How do I compete with a large dental group?

Answer insurance questions better, publish real pricing ranges, keep availability visible, and build pages for the specific treatments and towns you want. Groups run generic templates.

Will AI assistants send patients to us?

They quote sources that answer cost, insurance, and treatment-length questions clearly. We structure those answers with FAQ, service, and local business schema.

Is patient information handled safely?

Forms collect only what you ask for and are transmitted securely. We do not build clinical record systems, and we will tell you plainly when something needs a HIPAA-specific vendor.

For dental practices

Websites and Google Ads for dental practices

New patients choose a dentist on insurance, location, availability, and comfort. Case-value work like implants and Invisalign is researched separately. We build dental sites that handle both, with insurance and financing answers front and center and booking that is easy on a phone.

30-day money-back guarantee
Up-front pricing, self-checkout
No sales calls, no retainers

$750: One-time build, up to 5 pages. $50 per page after that.
$50/mo: Hosting, updates, and care. Starts 30 days after checkout.
$300: Google Ads setup for your first campaign. $200 per additional campaign.
$100/mo: Management per active campaign. Pause a campaign and the fee stops.

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What actually goes wrong

Why marketing usually fails dental practices

01
Insurance questions unanswered
The first question is 'do you take my insurance'. If the site does not list accepted plans and financing options, people call the practice that does.
02
High-value treatments have no pages
Implants, Invisalign, veneers, and emergency dentistry are researched individually and are worth far more than a cleaning.
03
Emergency dental searches ignored
Tooth pain is a same-day search with high conversion, and most practice sites say nothing about same-day availability.
04
Dental support organizations dominate paid results
Groups with big budgets buy the top of the page. Specificity, local pages, and better answers are how an independent practice competes.
05
Marketing retainers larger than a hygienist's salary
Dental marketing agencies routinely charge thousands a month. Our fee structure is deliberately a fraction of that.

Site structure

The pages dental practices actually need

Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.

Foundation

5 pages, live fast

Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for dental practices.

Growth

A page per service

Foundation plus a real page for each thing you sell, so each one can rank on its own:

General and preventive dentistry
Dental implants
Invisalign and clear aligners
Cosmetic dentistry and veneers
Emergency dental care
Crowns, bridges, and dentures
Pediatric dentistry

Maximum coverage

A page per city, too

Growth plus a page for each town you serve, carrying your full service list for that town:

Dentist in Oviedo
Dental implants in Winter Park
Emergency dentist in Winter Springs

Blogs then target each service in each city and link back, so the whole structure reinforces itself.

Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.

AI-ready / AEO

Getting quoted when someone asks an AI assistant

Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.

What dental practices’ customers actually ask

“How much do dental implants cost?”
“Does insurance cover Invisalign?”
“Where can I find an emergency dentist near me?”
“How much is a dental cleaning without insurance?”

What we build so you are the answer

Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
Local business, service, and service-area schema so machines know what you do and where.
FAQ structured data on every service and city page, matching the questions above.
Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
Internal links from city pages to service pages to blogs, so authority lands where the money is.
Unique titles, meta descriptions, and one H1 per page — written, not templated.

Google Ads

Which campaign to fund first as dental practices

$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.

01
Emergency dentist (primary)
Immediate intent, strong conversion, and often the cheapest path to a new patient of record.
02
Dental implants
Very high case value and very expensive clicks. Fund it only with a real budget and a dedicated landing page.
03
New patient exam offer
Tight radius, insurance-forward copy, tracked to booked appointments.

Clicks we block from day one

dental assistant / hygienist jobs and schools
free dental clinics, government programs
DIY aligners, at-home whitening kits
dental insurance plan shopping

We count calls, not clicks

Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. One implant case can exceed the cost of a decade of hosting with us. The recurring expense worth questioning is a dental-agency retainer, not a $50 monthly.

Free ad planner: see what your budget really supports →

Overhead

What this costs against a typical agency retainer

$750 + $50/mo

Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.

$2,000–$4,000/mo

The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.

Run your own numbers in the savings calculator →

FAQ

Questions dental practices ask us

How much should a dental practice pay for a website?: Ours is $750 one time for up to 5 pages, $50 per page after, and $50 a month for hosting and care. Dental agencies commonly charge that much per month for less.
What pages does a dental website need?: Home, about the practice and doctors, services, insurance and financing, and contact at minimum. Then a page per high-value treatment and per town you draw from.
Is Google Ads worth it for dentists?: Emergency and new-patient campaigns usually are; implant campaigns need a serious budget. Fund one campaign well and track booked appointments. The free Ad Planner will tell you what your budget supports.
How do I compete with a large dental group?: Answer insurance questions better, publish real pricing ranges, keep availability visible, and build pages for the specific treatments and towns you want. Groups run generic templates.
Will AI assistants send patients to us?: They quote sources that answer cost, insurance, and treatment-length questions clearly. We structure those answers with FAQ, service, and local business schema.
Is patient information handled safely?: Forms collect only what you ask for and are transmitted securely. We do not build clinical record systems, and we will tell you plainly when something needs a HIPAA-specific vendor.

Free, no email required

Start with a free tool before you spend a dollar

Free website audit

Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.

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Free page plan

We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.

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More industries

Related trades we build for

See all industries we serve →

Ready to be the dentists result people call?

Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.

30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.

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