Websites and Google Ads for dental practices
New patients choose a dentist on insurance, location, availability, and comfort. Case-value work like implants and Invisalign is researched separately. We build dental sites that handle both, with insurance and financing answers front and center and booking that is easy on a phone.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $300
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting fees only. Starts 30 days after checkout. Changes are ticketed and billed separately.
What actually goes wrong
Why marketing usually fails dental practices
- 01
Insurance questions unanswered
The first question is 'do you take my insurance'. If the site does not list accepted plans and financing options, people call the practice that does.
- 02
High-value treatments have no pages
Implants, Invisalign, veneers, and emergency dentistry are researched individually and are worth far more than a cleaning.
- 03
Emergency dental searches ignored
Tooth pain is a same-day search with high conversion, and most practice sites say nothing about same-day availability.
- 04
Dental support organizations dominate paid results
Groups with big budgets buy the top of the page. Specificity, local pages, and better answers are how an independent practice competes.
- 05
Marketing retainers larger than a hygienist's salary
Dental marketing agencies routinely charge thousands a month. Our fee structure is deliberately a fraction of that.
Site structure
The pages dental practices actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $300, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for dental practices.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- General and preventive dentistry
- Dental implants
- Invisalign and clear aligners
- Cosmetic dentistry and veneers
- Emergency dental care
- Crowns, bridges, and dentures
- Pediatric dentistry
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Dentist in Oviedo
- Dental implants in Winter Park
- Emergency dentist in Winter Springs
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What dental practices’ customers actually ask
- “How much do dental implants cost?”
- “Does insurance cover Invisalign?”
- “Where can I find an emergency dentist near me?”
- “How much is a dental cleaning without insurance?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Generative AI Optimization
Getting recommended when someone asks AI for a dental practice
Fewer buyers type a search and scroll. They ask ChatGPT, Gemini, or Google's AI answer to just tell them who to call — and it names a handful of dental practices. Being in that list is now worth more than any position on the page below it.
What that sounds like out loud
- “I need to find a local dental practice in Oviedo — who should I call?”
- “Who is the best-reviewed dental practice near me that can come out today?”
- “General and preventive dentistry near Oviedo — who does it and what does it usually cost?”
- “Which dental practices near Oviedo are licensed and actually answer the phone?”
The assistant answers with a short list of businesses. If you are not on it, it is rarely because you do worse work — it is because the AI could not read clearly enough what you do, where you do it, and who you do it for. If you are not communicating effectively to AI, AI will not find you, and it will not show you to the customer who is actively looking right now.
Why you are missing from the answer
- The question is never answered in plain words anywhere on your site, so there is nothing for the assistant to quote.
- Your services and the towns you cover are implied instead of stated, so the assistant cannot confirm you do the job there.
- Your details differ between your site, your Google profile, and directories — conflicting facts get skipped, not guessed.
- No proof an assistant can point to: no reviews summarized, no licensing, no response times, no named service areas.
What we do about it
- Pull the real questions buyers ask about your work and your towns, then rank them by how often they lead to a call.
- Answer each one directly on the page that should own it — service page, city page, or a blog written from your own search data.
- Keep every fact consistent everywhere, so an assistant can safely repeat your services, areas, hours, and credentials.
- Add depth service by service and city by city, because coverage of questions is what decides who gets named.
- Track which AI assistants start citing you, and keep expanding the question coverage that works.
This is also why Google Ads is returning less than it used to for a lot of local businesses: the AI answer now renders above the sponsored positions, so the first recommendation a customer hears is not a paid one. Every AXF site already ships with SEO and AEO built in. GEO is the deeper layer on top — how many real buyer questions your site answers, service by service and city by city. That takes an analysis of your own search data, not a checkbox, so it starts with a strategy call.
Google Ads
Which campaign to fund first as dental practices
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Emergency dentist (primary)
Immediate intent, strong conversion, and often the cheapest path to a new patient of record.
- 02
Dental implants
Very high case value and very expensive clicks. Fund it only with a real budget and a dedicated landing page.
- 03
New patient exam offer
Tight radius, insurance-forward copy, tracked to booked appointments.
Clicks we block from day one
- dental assistant / hygienist jobs and schools
- free dental clinics, government programs
- DIY aligners, at-home whitening kits
- dental insurance plan shopping
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. One implant case can exceed the cost of a decade of hosting with us. The recurring expense worth questioning is a dental-agency retainer, not a $50 monthly.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$300 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions dental practices ask us
- How much should a dental practice pay for a website?
- Ours is $300 to start for up to 5 pages, $50 per page after, and $50 a month for hosting. Dental agencies commonly charge that much per month for less.
- What pages does a dental website need?
- Home, about the practice and doctors, services, insurance and financing, and contact at minimum. Then a page per high-value treatment and per town you draw from.
- Is Google Ads worth it for dentists?
- Emergency and new-patient campaigns usually are; implant campaigns need a serious budget. Fund one campaign well and track booked appointments. The free Ad Planner will tell you what your budget supports.
- How do I compete with a large dental group?
- Answer insurance questions better, publish real pricing ranges, keep availability visible, and build pages for the specific treatments and towns you want. Groups run generic templates.
- Will AI assistants send patients to us?
- They quote sources that answer cost, insurance, and treatment-length questions clearly. We structure those answers with FAQ, service, and local business schema.
- Is patient information handled safely?
- Forms collect only what you ask for and are transmitted securely. We do not build clinical record systems, and we will tell you plainly when something needs a HIPAA-specific vendor.
- How do dental practices get recommended by ChatGPT and Google's AI answers?
- By answering the exact questions buyers ask, in plain words, on the pages that should own them — and by keeping the services, service areas, and credentials consistent everywhere an assistant can read them. AI assistants recommend businesses they can quote with confidence. Every AXF build includes SEO and AEO. Generative AI Optimization goes further: we analyze your own search data, map the questions your buyers actually ask, and expand your site's coverage of those questions service by service and city by city. It starts with a strategy call, not a checkout, because the right plan depends on what your site already answers.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →More industries
Related trades we build for
- Barber shopsFill chairs with online booking and rank for the cuts you specialize in.See the plan →
- Hair & nail salonsRank for the services you actually want to book, with prices and portfolios.See the plan →
- Med spasCompete for injectables and laser searches without a chain-sized budget.See the plan →
Ready to be the dentists result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $300 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.