Websites and Google Ads for remodeling and general contractors
Remodeling is the longest sales cycle in local service and the highest ticket. Homeowners research for months. We build sites that carry your process, your real budget tiers, and your finished projects so the people who call you are already sold on the way you work.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $750
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting, updates, and care. Starts 30 days after checkout.
- $300
- Google Ads setup for your first campaign. $200 per additional campaign.
- $100/mo
- Management per active campaign. Pause a campaign and the fee stops.
What actually goes wrong
Why marketing usually fails remodeling and general contractors
- 01
Budget mismatch wastes everyone's time
Half of estimate requests want a $20,000 kitchen for $6,000. Publishing budget tiers filters those out before they take an evening of your week.
- 02
A portfolio with no structure
A single gallery page cannot rank. Projects organized by type — kitchen, bath, addition, whole-home — turn photos into search traffic.
- 03
Nothing about process or timeline
People fear being abandoned mid-project. Your permitting, scheduling, change-order, and payment process is content, and it converts.
- 04
Every service on one page
Kitchen remodel, bathroom remodel, additions, and basement or garage conversions are separate high-value searches.
- 05
Retainers that assume a steady lead flow
With a handful of projects a year, a $3,000 monthly retainer is a huge share of your marketing risk. Our model puts the cost up front and small.
Site structure
The pages remodeling and general contractors actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for remodeling and general contractors.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Kitchen remodeling
- Bathroom remodeling
- Home additions
- Whole-home renovation
- Garage and basement conversions
- Outdoor living and patios
- Design-build services
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Kitchen remodeling in Oviedo
- Bathroom remodeling in Winter Park
- Home additions in Lake Mary
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What remodeling and general contractors’ customers actually ask
- “How much does a kitchen remodel cost?”
- “How long does a bathroom remodel take?”
- “Do I need a permit for a home addition?”
- “What is the difference between a GC and a design-build firm?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Google Ads
Which campaign to fund first as remodeling and general contractors
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Bathroom remodeling (primary)
Smaller ticket and shorter decision than a kitchen, which makes it the most efficient starting campaign in most markets.
- 02
Kitchen remodeling
Highest value and highest click cost. Fund it once bathrooms are producing.
- 03
Additions / whole-home
Low volume, very high ticket. Add only with a real budget and a strong landing page.
Clicks we block from day one
- remodeling jobs, contractor hiring
- DIY remodel, how to remodel
- cheap / free remodel grants
- remodeling software and estimating tools
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. One bathroom project pays for years of website cost with us. Our pricing exists so your marketing is never the reason a slow quarter hurts.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$750 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions remodeling and general contractors ask us
- How much does a remodeling contractor website cost?
- $750 one time for up to 5 pages, $50 per page after, and $50 a month for hosting and care. No retainer for design or revisions.
- How do I stop unqualified estimate requests?
- Publish budget tiers and minimum project sizes, and ask qualifying questions in the form. Fewer, better calls beats a full inbox of price shoppers.
- Is Google Ads worth it for remodeling?
- It can be, but clicks are expensive and cycles are long, so start with one campaign and strong tracking. Many contractors do better putting the first dollars into project pages and reviews. The free Ad Planner gives you an honest read.
- How should I organize my project photos?
- By project type, on the matching service page, with captions describing scope, materials, and timeline. That is what makes a gallery rank instead of just look nice.
- Will AI search cite my company?
- If your pages answer cost, timeline, and permitting questions directly. We build those answers in with FAQ and service schema.
- Do you work with commercial construction firms?
- Our self-checkout pricing is built for local residential contractors. Commercial or multi-market firms should book the scope call instead.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Ready to be the remodeling & general contractors result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.