Websites and Google Ads for remodeling and general contractors
Remodeling is the longest sales cycle in local service and the highest ticket. Homeowners research for months. We build sites that carry your process, your real budget tiers, and your finished projects so the people who call you are already sold on the way you work.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $300
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting fees only. Starts 30 days after checkout. Changes are ticketed and billed separately.
What actually goes wrong
Why marketing usually fails remodeling and general contractors
- 01
Budget mismatch wastes everyone's time
Half of estimate requests want a $20,000 kitchen for $6,000. Publishing budget tiers filters those out before they take an evening of your week.
- 02
A portfolio with no structure
A single gallery page cannot rank. Projects organized by type — kitchen, bath, addition, whole-home — turn photos into search traffic.
- 03
Nothing about process or timeline
People fear being abandoned mid-project. Your permitting, scheduling, change-order, and payment process is content, and it converts.
- 04
Every service on one page
Kitchen remodel, bathroom remodel, additions, and basement or garage conversions are separate high-value searches.
- 05
Retainers that assume a steady lead flow
With a handful of projects a year, a $3,000 monthly retainer is a huge share of your marketing risk. Our model puts the cost up front and small.
Site structure
The pages remodeling and general contractors actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $300, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for remodeling and general contractors.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Kitchen remodeling
- Bathroom remodeling
- Home additions
- Whole-home renovation
- Garage and basement conversions
- Outdoor living and patios
- Design-build services
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Kitchen remodeling in Oviedo
- Bathroom remodeling in Winter Park
- Home additions in Lake Mary
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What remodeling and general contractors’ customers actually ask
- “How much does a kitchen remodel cost?”
- “How long does a bathroom remodel take?”
- “Do I need a permit for a home addition?”
- “What is the difference between a GC and a design-build firm?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Generative AI Optimization
Getting recommended when someone asks AI for a remodeling and general contractor
Fewer buyers type a search and scroll. They ask ChatGPT, Gemini, or Google's AI answer to just tell them who to call — and it names a handful of remodeling and general contractors. Being in that list is now worth more than any position on the page below it.
What that sounds like out loud
- “I need to find a local remodeling and general contractor in Oviedo — who should I call?”
- “Who is the best-reviewed remodeling and general contractor near me that can come out today?”
- “Kitchen remodeling near Oviedo — who does it and what does it usually cost?”
- “Which remodeling and general contractors near Oviedo are licensed and actually answer the phone?”
The assistant answers with a short list of businesses. If you are not on it, it is rarely because you do worse work — it is because the AI could not read clearly enough what you do, where you do it, and who you do it for. If you are not communicating effectively to AI, AI will not find you, and it will not show you to the customer who is actively looking right now.
Why you are missing from the answer
- The question is never answered in plain words anywhere on your site, so there is nothing for the assistant to quote.
- Your services and the towns you cover are implied instead of stated, so the assistant cannot confirm you do the job there.
- Your details differ between your site, your Google profile, and directories — conflicting facts get skipped, not guessed.
- No proof an assistant can point to: no reviews summarized, no licensing, no response times, no named service areas.
What we do about it
- Pull the real questions buyers ask about your work and your towns, then rank them by how often they lead to a call.
- Answer each one directly on the page that should own it — service page, city page, or a blog written from your own search data.
- Keep every fact consistent everywhere, so an assistant can safely repeat your services, areas, hours, and credentials.
- Add depth service by service and city by city, because coverage of questions is what decides who gets named.
- Track which AI assistants start citing you, and keep expanding the question coverage that works.
This is also why Google Ads is returning less than it used to for a lot of local businesses: the AI answer now renders above the sponsored positions, so the first recommendation a customer hears is not a paid one. Every AXF site already ships with SEO and AEO built in. GEO is the deeper layer on top — how many real buyer questions your site answers, service by service and city by city. That takes an analysis of your own search data, not a checkbox, so it starts with a strategy call.
Google Ads
Which campaign to fund first as remodeling and general contractors
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Bathroom remodeling (primary)
Smaller ticket and shorter decision than a kitchen, which makes it the most efficient starting campaign in most markets.
- 02
Kitchen remodeling
Highest value and highest click cost. Fund it once bathrooms are producing.
- 03
Additions / whole-home
Low volume, very high ticket. Add only with a real budget and a strong landing page.
Clicks we block from day one
- remodeling jobs, contractor hiring
- DIY remodel, how to remodel
- cheap / free remodel grants
- remodeling software and estimating tools
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. One bathroom project pays for years of website cost with us. Our pricing exists so your marketing is never the reason a slow quarter hurts.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$300 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions remodeling and general contractors ask us
- How much does a remodeling contractor website cost?
- $300 to start for up to 5 pages, $50 per page after, and $50 a month for hosting. No retainer for design or revisions.
- How do I stop unqualified estimate requests?
- Publish budget tiers and minimum project sizes, and ask qualifying questions in the form. Fewer, better calls beats a full inbox of price shoppers.
- Is Google Ads worth it for remodeling?
- It can be, but clicks are expensive and cycles are long, so start with one campaign and strong tracking. Many contractors do better putting the first dollars into project pages and reviews. The free Ad Planner gives you an honest read.
- How should I organize my project photos?
- By project type, on the matching service page, with captions describing scope, materials, and timeline. That is what makes a gallery rank instead of just look nice.
- Will AI search cite my company?
- If your pages answer cost, timeline, and permitting questions directly. We build those answers in with FAQ and service schema.
- Do you work with commercial construction firms?
- Our self-checkout pricing is built for local residential contractors. Commercial or multi-market firms should book the scope call instead.
- How do remodeling and general contractors get recommended by ChatGPT and Google's AI answers?
- By answering the exact questions buyers ask, in plain words, on the pages that should own them — and by keeping the services, service areas, and credentials consistent everywhere an assistant can read them. AI assistants recommend businesses they can quote with confidence. Every AXF build includes SEO and AEO. Generative AI Optimization goes further: we analyze your own search data, map the questions your buyers actually ask, and expand your site's coverage of those questions service by service and city by city. It starts with a strategy call, not a checkout, because the right plan depends on what your site already answers.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Where we build these sites
Remodeling & general contractors plans by city
Ready to be the remodeling & general contractors result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $300 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.