Websites and Google Ads for lawn care and landscaping companies
Mowing keeps the lights on and landscape installs make the year. Most lawn sites market only the first and hope for the second. We build a site that sells recurring maintenance in the neighborhoods you want and treats design, sod, and irrigation as the high-ticket work they are.
- 30-day money-back guarantee
- Up-front pricing, self-checkout
- No sales calls, no retainers
- $750
- One-time build, up to 5 pages. $50 per page after that.
- $50/mo
- Hosting, updates, and care. Starts 30 days after checkout.
- $300
- Google Ads setup for your first campaign. $200 per additional campaign.
- $100/mo
- Management per active campaign. Pause a campaign and the fee stops.
What actually goes wrong
Why marketing usually fails lawn care and landscaping companies
- 01
Price shoppers, not project buyers
Broad 'lawn care near me' traffic is full of people looking for the cheapest mow. Landscape design, sod, and irrigation buyers search differently, and need their own pages to be found.
- 02
Recurring plans without published pricing
Weekly and biweekly plans are the backbone of the business. A plan page with tiers and a starting price converts far better than a quote form.
- 03
Seasonality against a flat retainer
Spring is chaos and January is quiet, but the retainer bills the same. Per-campaign ads pricing lets you scale down without a negotiation.
- 04
No route-level targeting
Driving 30 minutes between two lawns destroys margin. Neighborhood-level pages and geo-tight ads keep the work clustered.
- 05
Nothing that proves quality
This is a visual trade with visual proof sitting in your phone. Project galleries organized by service type do real ranking and conversion work.
Site structure
The pages lawn care and landscaping companies actually need
Search engines rank pages, not businesses. That single fact decides how a site for your trade should be built. Every build starts at 5 pages for $750, and grows at $50 per page only when the extra page has a search to win.
Foundation
5 pages, live fast
Home, about (with your team), one services page listing everything you do, one service-area page listing every town, and contact. The honest floor for lawn care and landscaping companies.
Growth
A page per service
Foundation plus a real page for each thing you sell, so each one can rank on its own:
- Weekly and biweekly mowing
- Fertilization and weed control
- Landscape design and installation
- Sod installation
- Irrigation install and repair
- Mulch, trimming, and cleanups
- Commercial grounds maintenance
Maximum coverage
A page per city, too
Growth plus a page for each town you serve, carrying your full service list for that town:
- Lawn care in Oviedo
- Landscaping in Winter Springs
- Lawn service in Geneva
Blogs then target each service in each city and link back, so the whole structure reinforces itself.
Not sure which tier fits? Run the free page planner — it reads your current site (or your description if you do not have one yet) and tells you exactly which pages to build and in what order.
AI-ready / AEO
Getting quoted when someone asks an AI assistant
Your customers now ask ChatGPT and Google’s AI answers the same questions they used to type. Assistants quote pages that answer plainly and carry machine-readable markup. Here is what your buyers ask, and what we do about it.
What lawn care and landscaping companies’ customers actually ask
- “How much does lawn mowing cost per month?”
- “How much does new sod cost to install?”
- “When should I fertilize my lawn?”
- “How much does a landscape design cost?”
What we build so you are the answer
- Direct, specific answers to those questions written on the relevant page — not hidden in a blog nobody links to.
- Local business, service, and service-area schema so machines know what you do and where.
- FAQ structured data on every service and city page, matching the questions above.
- Server-rendered pages, so crawlers and assistants read real content instead of an empty shell.
- Internal links from city pages to service pages to blogs, so authority lands where the money is.
- Unique titles, meta descriptions, and one H1 per page — written, not templated.
Google Ads
Which campaign to fund first as lawn care and landscaping companies
$300 setup for your first campaign, $200 for each additional one, and $100 per active campaign per month to manage. Ad spend goes to Google directly and is never marked up by us.
- 01
Recurring lawn maintenance (primary)
Cheap clicks relative to lifetime value. Fund this first and keep the geography tight to your routes.
- 02
Landscape installation / sod
Much larger tickets and worth its own campaign and landing page once maintenance is profitable.
- 03
Irrigation repair
Urgent, year-round, and often the entry point to a maintenance customer.
Clicks we block from day one
- lawn care jobs, hiring, pay
- mowers and equipment for sale
- DIY lawn care, grass seed tips
- free lawn care, cheapest
We count calls, not clicks
Call tracking and form conversions are configured before a campaign turns on, so reporting shows booked work instead of impressions. A $180-a-month mowing customer is over $2,000 a year. One retained customer covers the build; the rest is profit that never had to go to a retainer.
Free ad planner: see what your budget really supports →Overhead
What this costs against a typical agency retainer
$750 + $50/mo
Our model: pay for the build once, pay a small flat monthly for hosting, updates, and care. Ads management is per active campaign, so it scales down when your season does. Cancel with 30 days’ notice.
$2,000–$4,000/mo
The retainer range agencies routinely quote local businesses, usually with a 6 or 12-month term and a reporting call instead of results. Every month of that is money that could have gone into a truck, a tech, or your own payroll.
FAQ
Questions lawn care and landscaping companies ask us
- How much should a lawn care company spend on a website?
- Ours is $750 once for up to 5 pages plus $50 a month hosting. That is intentionally sized so a small crew can afford a real site instead of relying on a social page.
- How do I attract landscape projects instead of cheap mows?
- Separate pages for design, sod, and irrigation with real cost ranges and project photos, plus a dedicated ads campaign. Mixing them with mowing traffic is why most sites only get price shoppers.
- Is Google Ads worth it for lawn care?
- Yes if the geography is tight and the campaign is funded. Spreading $500 across mowing, landscaping, and irrigation loses every auction. The free Ad Planner tells you what your budget actually supports.
- How many pages does a landscaping site need?
- Five is the floor. Companies serving several towns with several services usually land between 12 and 30 pages. Run the free Page Planner for a specific list.
- Will AI search results mention my company?
- They can when your pages answer cost and timing questions directly and carry service, local business, and FAQ schema — which we build in on every site.
- Can I pause ads in the winter?
- Yes. Management is $100 per active campaign per month, so pausing stops the fee. No renegotiation, no penalty.
Free, no email required
Start with a free tool before you spend a dollar
Free website audit
Paste your URL and get SEO, AEO, UX, and page-speed scores with the exact fixes, in about a minute.
Run the free audit →Free page plan
We read your site (or your description if you're starting fresh) and tell you which pages you need and in what order.
Build my page plan →Ready to be the lawn care & landscaping result people call?
Start with the free page plan and you will see exactly which pages your site needs before you spend anything. $750 to build, $50 a month after that, and no sales call in between.
30-day money-back guarantee. Email us and we refund 100% of what you paid. No sales call, no retainer pitch, no haggling. Ad spend paid to Google is billed by Google directly, so it is not ours to refund.