20 Years of SEO, Written Into the Prompt

Experience decides the structure before anything is generated

An inexperienced brief starts with a homepage. An experienced one starts with a page plan: every service you sell gets a page, every city you serve gets a page, core trust pages get built, and blogs sit underneath linking up into both.

That decision cannot be made by the tool, because it depends on things only judgment supplies — which of your services are worth having a page for, which cities you can honestly claim, which markets carry the margin. Get it wrong and you have either a thin site with nowhere for searches to land, or a bloated one full of pages you cannot write anything true about.

Twenty years of doing this is mostly twenty years of learning where that line sits for a given trade in a given service area.

Experience knows what a page has to contain

A generic prompt asks for a page about water heater repair. An experienced prompt specifies that the first sentence answers the question directly, that the price range and timeline appear in plain text, that the page names the cities it covers, that objections get addressed on the page rather than in a sales call, and that it links to the relevant city pages and blogs.

That is not styling. That is the difference between a page that reads well and a page that gets matched, quoted and called.

Things that get specified because someone learned them the hard way

• —Answer first, narrative second — engines and skimmers both reward it
• —Prices on the page, because withholding them costs more leads than it protects
• —Service areas as plain text, not implied by a map widget
• —Headings phrased as the questions people actually type
• —No claim on the page the business cannot back up

Experience makes the technical layer a default, not a decision

Server-rendered HTML. Unique titles and descriptions per page. One H1. Schema for business type, services, areas and reviews. Sitemap, robots, llms.txt. Compressed images sized for their slot. Fonts that do not block the first paint. Redirects for every URL that changes.

Someone doing their first build has to discover each of those items, usually after something breaks. We start with them switched on, which is why they cost nothing extra — there is no additional labor in doing it right the first time.

That is the whole reason SEO and AEO are inside our website build fee instead of being sold as a monthly service. When performance is baked into the build process, charging a retainer for it would just be charging you twice.

Experience knows what AI should not be trusted with

AI drafts, structures and produces at a speed no team can match. What it should never be trusted with is what is true about your business — your prices, your response times, your service area, your credentials, your guarantees.

So every build gets checked by people in the US against what you actually do and charge. Nothing gets invented. That review step is also where the local specifics go in — the neighborhoods, the housing stock, the seasonal realities that make a city page real rather than a name swap.

That split is the entire model: software does the production, experience does the direction, people confirm the facts.

What that combination costs

Cheaper than it sounds, because the AI is doing the expensive part.

• —Website build: $300 for up to 5 pages, then $50 per additional page
• —SEO, AEO, AI-readiness and page speed work: included, never a line item
• —Hosting: $50 per month, first bill 30 days after checkout
• —Revisions: pay only for the changes you want, no standing design retainer
• —Extra pages later: $50 each, no minimum, no maximum
• —30-day 100% money-back guarantee on our fees, and no sales calls

Same tools anyone can buy. Twenty years of instructions on top of them.

See the difference on your own site

Run the free audit to see how your current site scores on SEO, AEO, UX and page speed, or use the Page Planner if you want to know how many pages your business should have before you commit to anything.